Mastering is the finishing step in presenting your material with the sonic fidelity of the commercial releases you hear on your favorite CDs and radio stations. Most people confuse "mastering" with "mixing." They are two entirely different processes. Ask any mix engineer responsible for many of the hit records you've listened to and they will tell you that mastering is the necessary final step. All commercially released CDs are mastered. Even some demo projects are mastered. When sending your demos to labels, management or production companies for signing consideration, your music will sound more impressive once mastered.
When mastered, your material will have a cleaner, punchier sound that will sound good on many listening devices we use such as car stereos, home systems, small speaker systems, night clubs, I-pods, etc. Consistent volumes, balanced fade ins/outs, transition spacing between songs are part of the process.
In many cases, mastering can help improve the sound of material that was mixed by a less than experienced engineer. A number of producers/artists have home studios, etc. but lack the necessary equipment or "ears" to achieve the sonic fidelity to which listening audiences have become accustom. This is where mastering can save the day..
Make sure your mix is exactly the way you want it. I can work with the dynamics of the song but you need to be happy with the mix. There must not be ANY LIMITING on the final 2 track mix but slight compression is fine. I realize that most engineers prefer to mix with some compression on the stereo mix. If you do not know what this is then talk to the engineer that did the work. If he does not know what that is then call us. Your mix should be very very bouncy and it should NOT go into the RED ( above 0db ) at any point. Distortion in the overall mix is Bad.
We can actually master your song
Don't be fooled by kids with a cool mastering plugin that has a setting for various genres.
1.We have mastering songs for over 20 years
2.We have the equipment to get the proper sonic quality so your song can be referred against other top songs on the market.If the “other” guys are using discount speakers and none commercial equipment you will just get a poor representation of what a bad mastering job will sound like,
3.We have the ears.They don’t. It takes years to understand what you are listening for when mastering a song.If the master is not right then this could eliminate any radio airplay and possibly your record deal.If a label puts you back into the studio to correct an issue this could cost thousands for the band.
4.Do they offer a DDP image?
5.Do they burn a master CD to RedBook standard?
6.Can they broadcast through FM radio so you can hear what your songs will sound like?
7.We burn your project to the most expensive CD’s on the market.They don't even know what these are.
8.Can they supply you with ISRC codes?
9.Do they even know what ISRC codes are and why you need them?
10.Do they know how to embed ISRC codes?
11.Do they know the correct language so they can communicate with the manufactures?
12.Can they do stem mastering? Do they even know what that is?
13.Do they know who to even setup for stem mastering or have the correct software to complete the task?
14.Do they understand what has to be done to the master for various delivery formats?
15.Can they sequence and design the content on a CD or other delivery format?
16.Do they understand what is needed in the recording/mastering process for a project to be labeled MASTERED for iTunes?
17.What about transferring to tape?There has been a resurgence in mastering to this format over the past few years.Do they know how to make sure the machines heads are aligned and demagnetized properly?Which format? 1/4 or 1/2 inch?How about adjusting the bias? Do they even have the ability to print to a machine?
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DEE SANDIFER MANAGER / BOOKINGS: 404.308.5926
BOB SANDIFER: 404.783.9103